Over 4 Billion videos are viewed per day on YouTube. So, ready or not, your videos need to be ready to socialize.

In today’s digitally connected world, context is as crucial as content. Making sure that your videos are designed for social media has become a must. The old days of mailing out hundreds of VHS tapes are long gone. Videos are now the number one consumed form of media on the internet – and mobile video views are set to become the dominant form of mobile communication.

Pin Point understands this. We know how your content is going to be used, forwarded, shared, re-tweeted, rated and reviewed – and we bake this inevitability into our production process. We know that video content needs to be Social Ready – and in many cases we plan ahead to build “sociable” versions of your video content specifically intended for this purpose.

All of our clients are developing or have established a Social Media presence. Any smart Social Media plan allows for inclusion of all video content. Pin Point acts as a social media content partner; looking ahead at the various channels through which your videos will be viewed. We understand these new channels and their nuances. Many factors must be taken into consideration when creating video initiatives:

Length of Video


Digitization Compatibility

Platform Compatibility

Searchability / Discovery

Brand Value

Hosting Platforms


Relevance / Timeliness


Run of the mill video production companies do not have the experience or knowledge to provide this discipline, and in most cases we see clients requiring the help of an additional social media video partner – adding more costs and unnecessary complexity to their production.

Pin Point is your communications partner. We understand emerging digital communication platforms and how they work. Our team of writers, producers, technologists, editors and artists live and breathe in the social media world. Our team will ensure that your production gains the most possible traction on your own web properties as well as today’s leading digital platforms:




Google +




Online Trade Publishers

Mainstream Publishers

Pin Point will create custom crafted Social Media Videos for all of your engagements – and partner with you on the deployment and measurement for each channel.

Your video initiatives must be ready for today’s digitally connected world. Looking to make Social Media video content? Pin Point is at the ready to make sure its done right. Contact us at 604-872.FILM(3456) or visit our contact page.